Digital Marketing Foundations and Strategy

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND  STRATEGY, 5th EDITION provides students with a comprehensive  understanding of digital marketing. Using strategy concepts as its  foundation helps students to easily translate material from other  marketing and business courses into the practice of digital marketing.  Chapters combine marketing theory and conceptual frameworks to provide  students with a foundational understanding of digital marketing issue.  DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes  relevant updates on the impact of the COVID pandemic as well as trends  in account-based marketing and Google algorithm updates. Regal and  regulatory issues as well as AI and marketing automation are integrated  throughout the text.